From Keen’s Site:
CREATE, PLAY, CARE.
IT’S A WAY OF LIFE, WE CALL IT HYBRIDLIFE.
We all live many lives splitting our time between work, play and giving back.
At KEEN we call this living a HybridLife. HybridLife is the KEEN mantra, our commitment to create solutions in our product and business practices, to design footwear, bags and socks that enable you to play anyplace without a ceiling; and our promise to care for each other and the world around us. We invite you to join us in tossing on a pair of KEEN shoes, socks or a bag and to diving head first into living a HybridLife.